- Why is there a setup fee instead of just a monthly plan?
- Because a monthly plan maintains something, and that something has to exist first. The setup is where the work happens — configuring the tools, connecting your systems, writing your prompt library, setting up your website, and building the automations. A monthly plan with nothing underneath it would be a subscription to nothing. Setup comes first, and a plan afterwards is optional.
- What is a Business Instruction Pack?
- A written file describing your business to an AI: your voice, your services, your pricing, your FAQs, your customer types, and how you reply to things. It is the difference between output that sounds like a generic chatbot and output that sounds like you wrote it. We write it during week three of the setup, and it belongs to you.
- You set up my website in GitHub — what does that actually mean?
- Your website lives in a code repository you own, rather than on a platform that charges you monthly and holds your content. We set up the repository, the site itself, and the deployment pipeline, then teach you to change it by describing what you want and publishing the change yourself. No agency, no ticket queue, and no waiting a week for a price update.
- Why does owning the repository matter?
- Because nobody can hold your website hostage. The code, the content and the full history are yours, hosted where you choose, and any developer can pick it up. Businesses on closed website platforms routinely find they cannot export their site, cannot make a small change without paying, and cannot leave without rebuilding from scratch.
- Do I need to learn to code to edit my own website?
- No. You describe the change in plain English to a coding assistant, review what it did, and publish. We set the whole pipeline up during the setup and train you on it. If you can write an email describing what you want changed, you can make the change.
- What are prompts and skills, and why do you build a library?
- A prompt is the instruction you give an AI to get a specific job done. A skill is a reusable prompt, saved so it runs the same way every time. Most people get poor results because they retype a new request from scratch each time. We write a library for the jobs your business actually repeats — quoting, follow-up, hiring, customer replies, social posts, weekly reporting — so the output is consistent and anyone on your team can run it.
- How long does a setup take?
- Thirty days from the first working session, structured across four weeks. The pace depends mainly on how quickly your team can make time for the training sessions, not on the technical work.
- What happens after the 30 days?
- You own everything — the automations, the prompt library, the instruction pack, the website repository and the documentation, all in accounts you control. Most clients continue on a monthly plan because these tools change constantly and a workflow that quietly breaks is worse than one you never built. But nothing stops working if you stop paying.
- How is the membership different from a monthly plan?
- The membership requires no setup and involves no work inside your business — it is the course library, the prompt template library, and a monthly group call. A monthly plan comes after a setup and includes hands-on work: new automations built for you, instruction tuning, and private sessions. Membership fees paid in your first six months come off the price of a setup.
- Do you build custom software?
- Not as a service. We set up and configure tools that already exist, and during a setup we will build small internal tools with coding assistants where nothing off-the-shelf fits — a quote calculator, a script that reformats an export, a simple internal tracker. If software is the product your business sells, you need a development team rather than an advisor.
- Do you work with businesses outside Orange County?
- Yes. Ashar Advisory works with small businesses anywhere in the United States, and almost all of the work happens over video call and screen share. In-person sessions are available throughout Orange County.
- What if the automations do not work?
- If your first three automations are not live and working on day 30, we keep going at no extra charge until they are. We also tell you before you spend anything if we think AI is the wrong answer for a particular process — sometimes the honest recommendation is to fix the process first.